By NBC News’ Ed Flanagan
A favorite myth that pops up around this time each year is that the Super Bowl has a global audience of 1 billion people.
But if the National Football League has its way, Chinese football fans could turn that fiction into fact someday.
In a country where American sports imports have had mixed results – basketball being the noticeable exception – the NFL has been quietly trying to build a Chinese fan base over the past few years.
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| VIDEO: NFL fans bring football to China |
While Major League Baseball is trying to catch up to the National Basketball Association in China by creating a generation of baseball players through large-scale school programs, the NFL has taken a different approach. The league has invested heavily in social media and is reaching out to fans through China’s preferred mediums: television and the Internet.…(read more)
