A celebrated British soccer coach once claimed some people thought the game was a matter of life and death: “Listen,” he said, “it’s more important than that.” In some ways, that sums up how I feel about my special relationship with chocolate, and Cadbury’s chocolate in particular.
Cadbury has been one of the cornerstones of Britain’s confectionary industry for more than a century. I grew up with Cadbury chocolate; its TV commercials and advertising slogans (”Everyone’s a fruit and nut case”), its new product launches and most importantly its delicious creamy taste: there’s nothing quite like the taste of Cadbury’s chocolate. In blind tastings (common in the Jeary household), I can still pick out Cadbury’s from other brands.
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| Courtesy Cadbury media |
| Cadbury’s “Dairy Milk” bar is one of it’s classic products. |
So to hear Cadbury is to be taken over by Kraft Foods sends a sugar rush from my taste buds to my waistline.
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